Know your purpose.
Our Purpose
Our purpose is to help you live yours…
We use our more than 40 years of combined organizational, business and marketing experience and expertise to enhance and elevate our clients’ natural capabilities for strategic and sustainable growth. We help clients identify and embrace their “super power” so they can fulfill the mission for which they were uniquely designed. We help our clients connect the dots between passion, mission, vocation and profession to live out their purpose.
We are a husband and wife team, raised with small town values, integrity and a healthy dose of grit. Together we represent four decades of corporate experience building teams, organizations, strategy and brands. If you can dream, we’ve experienced it. The enso circle in our logo symbolizes absolute enlightenment, strength, the universe and the void. Our calling is to use our expertise to recognize what you are good at and help you amplify those talents to create solutions for what is missing in our world.
“Our purpose at AZF Strategic is to guide you through your path of enlightenment so that “you-shaped” void in the universe can be filled.”
Our Approach
We collaborate with our clients to develop a customized plan to address their needs as an individual, as an existing or emerging leader, as a business or some combination of all three. We help clients develop strength-based and practical strategies to optimize opportunities, growth and results.
“There is strength in purpose. We are here to help you live your purpose .”
— Courtney Freeman
We help our clients to:
Lead with Strategy
It takes time, commitment and skill to build a great team. At AZF Strategic we specialize in coaching business leaders, corporate executives and small business owners through the full spectrum of the organizational and business life cycle. We help leaders go beyond the boundaries of planning, organizing, staffing, directing, coordinating, reporting and budgeting to achieve exceptional results through vision and purpose. Let us help you attract the right clients, develop the right talent, deliver products and services that set you a part and create healthy work environments that help you to increase your reach and revenue.
Lead with Purpose
Your customers and the people you lead need what is uniquely you. In fact, they have been waiting for just the gifts and talents that you have to offer. Let us help you find your purpose, live your purpose and share your purpose with others. The results will astound you.
Lead with Strength
At AZF Strategic, we take a strength-based approach to problem solving. Whether the problem is starting a brand new business from the ground up, establishing a foundation and culture of diversity, equity & inclusion, integrating new business or developing a new marketing strategy, we help business leaders and owners maximize the core strengths of the business to implement the right solutions.
Lead with Engagement
Exceptional people attract other expectational people. The hallmark of exceptional leadership is creating systems that hold it altogether. Fostering an environment where talent, ideas and ingenuity thrive. Diversity of thought is embraced, authenticity is encouraged and good ideas are implemented no matter where they come from. Let us help you connect your people with your purpose to deliver transformational results.
What People Are Saying
“Courtney has great business acumen and is gifted at partnering with small and large client groups to guide change and generate creative solutions to pressing business and people issues.”
— K. Slakey